Our Brains Prefer Pictures

One third to one half of the brain is devoted to vision

The PowerPoint presentation with bullet points alone can be distracting your audience from what you are trying to convey, or lulling them to sleep. Images always trump words. They are quicker to process, as  the brain is always working toward efficiency. Rich imagery efficiently “feeds” the brain information in a manner that is easy to digest, and in ways not possible with words alone. Creating a visual dialogue with your audience increases retention up to 85% — for visual learners
retention is even higher. 

 

how does the brain see?

The brain isn't like a video camera passively capturing everything it sees. Visual data is absorbed, converted to signals, and then processed in the cerebral cortex where it is mapped out as a representation of the original. Why do memories seem so complete? We supplement missing information with what we already know. So what does the brain remember? It remembers to what it was paying attention. Since you are not able to control the audience’s attention, the key is to control what visual information you make available at any given moment — minimizing distraction from the spoken word while bolstering retention and recall.

 

Why Hire Us?

We take a brain friendly, strategic approach to your matter: learning the facts, reviewing key documents, identifying key themes and developing communication recommendations with the brain in mind.

The result: an engaged audience with directed focus on the points that matter most to your case.